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This is the maximum amount you're willing to pay for each click.

The next step requires you to set a maximum cost per view (CPV). So, just like your website, you want your video showing up on search results pages. In-search ads are the best choice for many companies because most YouTube videos are found through searches. And in-slate ads are commercials that play before or in the middle of longer videos. In-stream ads are short video messages that play at the beginning or end of other videos. In-display ads appear in the related videos section on the viewing pages for similar videos. In-search ads appear at the top of the search results page when users search for the keywords you select. Google offers four types of TrueView ads. Then, select a video to display in your ad and choose the type of ad you want to run.

Set a daily budget for the maximum you're willing to spend. Start by logging into your Google AdWords account and linking it to your YouTube account. So, you pay only when someone clicks your ad. TrueView ads are pay-per-click (PPC) ads, just like traditional AdWords text ads.

Called TrueView ads, they appear on the YouTube site, targeting potential viewers and linking back to the selected video or your YouTube channel page. If you can afford it, you can advertise your videos on YouTube, using parent company Google's AdWords for Video program. Make sure you include a video link in your press release to help online news sources link directly from their coverage to your video on YouTube. This means issuing a press release when you've uploaded a new or particularly important video, and also picking up the phone or sending emails to target specific news outlets, such as your industry's trade groups, publications and blogs. While most companies focus their promotional efforts on the web, you shouldn't neglect traditional public relations. Note, however, that self-promotion is often frowned upon on many of these sites, so do so as sparingly and subtly as you can.Ĥ. When you post a link to your video on these sites, you can broaden the viewership beyond your existing customers and social media followers. You also can promote your videos on social bookmarking and news sites such as Reddit and StumbleUpon.